The Brand Marketer Podcast

✅ Want to Grow Your Brand with Email & SMS? Click here: https://www.retention-lab.com/homepage
Predictions for Ecommerce Trends in 2025
The e-commerce landscape is evolving faster than ever. If you’re still relying on 2024 strategies, you’re already behind. In this video, I share 17 game-changing trends that will define e-commerce in 2025, helping you navigate disruptions and position your brand for success.
From the rise of social shopping to the importance of profit over growth, discover actionable insights on how to adapt to new consumer behaviors, leverage platforms like TikTok Shop, and utilize micro-influencers before they become too expensive. I’ll also cover the resurgence of direct mail, the role of AI in content creation, and why building your brand identity is more critical than ever.
With over 15 years in the e-commerce industry, I’ve seen how fast trends can shift. In this video, I break it all down so you can prepare, adapt, and profit in the coming year.
===============================🔗 - LinkedIn:   / https://www.linkedin.com/in/markmilutin/ 📸 - Instagram:   / https://www.instagram.com/mmilutin/📘 - Facebook:   / https://www.facebook.com/Mark.A.Milutin  🎥 - TikTok:   / https://www.tiktok.com/@brandbuildingpodcast 
Comprehensive Coaching Program: https://www.thebrandmarketer.com/welcome
Who am I and why should you listen to me?I’m Mark Milutin, a seasoned e-commerce growth expert with over 15 years of experience in driving revenue for brands of all sizes. My unique approach integrates retention marketing, media buying, and conversion rate optimization to craft marketing strategies that not only attract customers but keep them coming back. Whether you’re aiming to refine your Google and Meta ad strategies or to overhaul your customer retention approach, I provide the insights and tactics that will propel your business to the next level.

✅ Want to Grow Your Brand with Email & SMS? Click here: https://www.retention-lab.com/homepage
Email Marketing For Ecommerce In 2025 (Full Tutorial)
In this video, I share a complete tutorial on email marketing for ecommerce in 2025, covering strategies to grow your online store and boost conversions.
You’ll learn how to create effective email campaigns, optimize email deliverability, and craft subject lines that increase open rates.
I also dive into segmentation, automation, and best practices for building a profitable email marketing strategy tailored to ecommerce businesses.
If you want to maximize your revenue through email marketing in 2025, this step-by-step guide has everything you need.
===============================🔗 - LinkedIn:   / https://www.linkedin.com/in/markmilutin/📸 - Instagram:   / https://www.instagram.com/mmilutin/📘 - Facebook:   / https://www.facebook.com/Mark.A.Milutin🎥 - TikTok:   / https://www.tiktok.com/@brandbuildingpodcast
Comprehensive Coaching Program: https://www.thebrandmarketer.com/welcome
Who am I and why should you listen to me?I’m Mark Milutin, a seasoned e-commerce growth expert with over 15 years of experience in driving revenue for brands of all sizes. My unique approach integrates retention marketing, media buying, and conversion rate optimization to craft marketing strategies that not only attract customers but keep them coming back. Whether you’re aiming to refine your Google and Meta ad strategies or to overhaul your customer retention approach, I provide the insights and tactics that will propel your business to the next level.

✅ Want more ECOM Sales? Click here: https://www.retention-lab.com/homepage
2024 BFCM Was Crazy! Here's What I Learned
In this video, I share my biggest takeaways from BFCM 2024 and the strategies that worked best during this record-breaking shopping event.
I break down key lessons learned from Black Friday and Cyber Monday campaigns, including insights into ad performance, conversion rates, and customer behavior.
Whether you’re an e-commerce brand or a marketer preparing for next year, these tips will help you optimize your sales strategy for future BFCM success.
===============================🔗 - LinkedIn:   / https://www.linkedin.com/in/markmilutin/📸 - Instagram:   / https://www.instagram.com/mmilutin/📘 - Facebook:   / https://www.facebook.com/Mark.A.Milutin  🎥 - TikTok:   / https://www.tiktok.com/@brandbuildingpodcast  
Comprehensive Coaching Program: https://www.thebrandmarketer.com/welcome
Who am I and why should you listen to me?I’m Mark Milutin, a seasoned e-commerce growth expert with over 15 years of experience in driving revenue for brands of all sizes. My unique approach integrates retention marketing, media buying, and conversion rate optimization to craft marketing strategies that not only attract customers but keep them coming back. Whether you’re aiming to refine your Google and Meta ad strategies or to overhaul your customer retention approach, I provide the insights and tactics that will propel your business to the next level.

✅ Want more ECOM Sales? Click here: https://www.retention-lab.com/homepage
This Is Why You Should Do IRL Events As An ECOM Brand
In this video, I share why every e-commerce brand should consider hosting IRL events to connect with their audience.
I dive into the story of PlaneTags, an e-commerce company that hosted an incredible event and the surprising impact it had on their brand.
You’ll learn how in-person experiences can drive customer loyalty, create buzz for your products, and lead to meaningful engagement beyond the digital space.
If you’re looking for ways to stand out as an e-com brand, IRL events might be the strategy you need to explore.
===============================🔗 - LinkedIn:   / https://www.linkedin.com/in/markmilutin/ 📸 - Instagram:   / https://www.instagram.com/mmilutin/ 📘 - Facebook:   / https://www.facebook.com/Mark.A.Milutin 🎥 - TikTok:   / https://www.tiktok.com/@brandbuildingpodcast
Comprehensive Coaching Program: https://www.thebrandmarketer.com/welcome
Who am I and why should you listen to me?I’m Mark Milutin, a seasoned e-commerce growth expert with over 15 years of experience in driving revenue for brands of all sizes. My unique approach integrates retention marketing, media buying, and conversion rate optimization to craft marketing strategies that not only attract customers but keep them coming back. Whether you’re aiming to refine your Google and Meta ad strategies or to overhaul your customer retention approach, I provide the insights and tactics that will propel your business to the next level.

✅ Grow Your Brand with Email, SMS, Push, & Direct Mail!🚀 Apply Our Strategies: https://www.retention-lab.com/homepage
Creating a Klaviyo Campaign Calendar for ECOM Stores
In this video, I show you how to create a Klaviyo campaign calendar specifically designed for ecommerce stores.
You’ll learn how to plan your email marketing campaigns effectively to drive more sales and engagement.
This step-by-step guide will help you optimize your Klaviyo strategy and stay consistent with your email campaigns throughout the year.
Watch the full video to master campaign planning for your ecommerce business using Klaviyo.
===============================🔗 - LinkedIn:   / https://www.linkedin.com/in/markmilutin/📸 - Instagram:   / https://www.instagram.com/mmilutin/📘 - Facebook:   / https://www.facebook.com/Mark.A.Milutin  🎥 - TikTok:   / https://www.tiktok.com/@brandbuildingpodcast
Comprehensive Coaching Program: https://www.thebrandmarketer.com/welcome
Who am I and why should you listen to me?I’m Mark Milutin, a seasoned e-commerce growth expert with over 15 years of experience in driving revenue for brands of all sizes. My unique approach integrates retention marketing, media buying, and conversion rate optimization to craft marketing strategies that not only attract customers but keep them coming back. Whether you’re aiming to refine your Google and Meta ad strategies or to overhaul your customer retention approach, I provide the insights and tactics that will propel your business to the next level.

✅ Want more ECOM Sales? Click here: https://www.retention-lab.com/homepage
Customer Acquisition on TikTok with TikTok Lives
In this video, I reveal the best way to get customers from TikTok in 2025 by leveraging TikTok Lives for ecommerce success.
You’ll learn how to use livestreaming to engage your audience, showcase products, and drive conversions directly from TikTok.
I break down proven strategies to increase visibility, build trust, and turn viewers into paying customers on TikTok Live.
If you’re an ecommerce brand looking to grow, this guide will help you master TikTok’s algorithm and create a live shopping experience that works.
===============================🔗 - LinkedIn:   / https://www.linkedin.com/in/markmilutin/ 📸 - Instagram:   / https://www.instagram.com/mmilutin/📘 - Facebook:   / https://www.facebook.com/Mark.A.Milutin  🎥 - TikTok:   / https://www.tiktok.com/@brandbuildingpodcast
Comprehensive Coaching Program: https://www.thebrandmarketer.com/welcome
Who am I and why should you listen to me?I’m Mark Milutin, a seasoned e-commerce growth expert with over 15 years of experience in driving revenue for brands of all sizes. My unique approach integrates retention marketing, media buying, and conversion rate optimization to craft marketing strategies that not only attract customers but keep them coming back. Whether you’re aiming to refine your Google and Meta ad strategies or to overhaul your customer retention approach, I provide the insights and tactics that will propel your business to the next level.

✅ Want more ECOM Sales? Click here: https://www.retention-lab.com/homepage
How To Prevent Your Meta Account From Getting Hacked
In this video, I share essential tips to protect your Meta ad account from getting hacked and avoid losing access to your campaigns.
You’ll learn about common security vulnerabilities in Facebook Ads Manager and how to secure your account with advanced tools and settings.
I also cover best practices for managing permissions, recognizing phishing attempts, and safeguarding your ad budget.
If you’re running Meta ads, this guide will help you keep your account secure and your business safe.
===============================🔗 - LinkedIn: https://www.linkedin.com/in/markmilutin/📸 - Instagram: https://www.instagram.com/mmilutin/📘 - Facebook: https://www.facebook.com/Mark.A.Milutin🎥 - TikTok: https://www.tiktok.com/@brandbuildingpodcast
Comprehensive Coaching Program: https://www.thebrandmarketer.com/welcome
*Who am I and why should you listen to me?*I’m Mark Milutin, a seasoned e-commerce growth expert with over 15 years of experience in driving revenue for brands of all sizes. My unique approach integrates retention marketing, media buying, and conversion rate optimization to craft marketing strategies that not only attract customers but keep them coming back. Whether you’re aiming to refine your Google and Meta ad strategies or to overhaul your customer retention approach, I provide the insights and tactics that will propel your business to the next level.

✅ Want more ECOM Sales? Click here: https://www.retention-lab.com/homepage
How to Audit a Klaviyo Account to Maximize Shopify Store Revenue
In this video, I walk you through the exact process of auditing a Klaviyo account to maximize revenue and retention for Shopify stores. Whether your account is underperforming or you want to ensure it’s set up for long-term growth, I’ll show you how to uncover low-hanging fruit and hidden opportunities that can transform your email marketing strategy.
Discover how to analyze your 30-day revenue snapshot, optimize email flows like abandoned cart and post-purchase sequences, and ensure your campaigns are driving maximum results. Learn the importance of list growth, SMS integration, and maintaining email deliverability through proper domain setup and best practices. I’ll also discuss advanced tactics like integrating loyalty programs, referral systems, and Tapcart mobile commerce for an additional boost to your retention strategy.
If you’re struggling with email performance or need guidance on retention strategies, this audit framework will help you identify actionable improvements to scale your Shopify store. Ready to take your email marketing to the next level?
===============================🔗 - LinkedIn:  https://www.linkedin.com/in/markmilutin/ 📸 - Instagram:  https://www.instagram.com/mmilutin/📘 - Facebook:  https://www.facebook.com/Mark.A.Milutin 🎥 - TikTok:  https://www.tiktok.com/@brandbuildingpodcast  
Comprehensive Coaching Program: https://www.thebrandmarketer.com/welcome
Who am I and why should you listen to me?I’m Mark Milutin, a seasoned e-commerce growth expert with over 15 years of experience in driving revenue for brands of all sizes. My unique approach integrates retention marketing, media buying, and conversion rate optimization to craft marketing strategies that not only attract customers but keep them coming back. Whether you’re aiming to refine your Google and Meta ad strategies or to overhaul your customer retention approach, I provide the insights and tactics that will propel your business to the next level.

✅ Want more ECOM Sales? Click here: https://www.retention-lab.com/homepage
How To Create A HIGH Converting Post-Purchase Flow (Klaviyo Tutorial!)
In this video, I’ll show you step-by-step how to create a high-converting post-purchase flow using Klaviyo.
Learn the best practices for setting up a post-purchase email sequence that maximizes customer retention and increases your repeat purchase rate.
I’ll cover how to set up automated emails in Klaviyo, what key messages to include, and how to personalize your emails for better engagement.
If you want to improve your Klaviyo email marketing strategy and boost sales with a powerful post-purchase flow, this tutorial is for you.
===============================🔗 - LinkedIn:   / markmilutin  📸 - Instagram:   / mmilutin  📘 - Facebook:   / mark.a.milutin  🎥 - TikTok:   / brandbuildingpodcast  
Comprehensive Coaching Program: https://www.thebrandmarketer.com/welcome
Who am I and why should you listen to me?I’m Mark Milutin, a seasoned e-commerce growth expert with over 15 years of experience in driving revenue for brands of all sizes. My unique approach integrates retention marketing, media buying, and conversion rate optimization to craft marketing strategies that not only attract customers but keep them coming back. Whether you’re aiming to refine your Google and Meta ad strategies or to overhaul your customer retention approach, I provide the insights and tactics that will propel your business to the next level.Prijepis

Hey everyone! In today’s video, I’m breaking down the five essential tips for successful direct mail marketing for BFCM (Black Friday/Cyber Monday) this year. Let’s dive into how you can create a winning strategy to drive major revenue through direct mail in Q4.
1. Start with a Solid Strategy:
📬 Top 5 Direct Mail Tips for BFCM Success
Hey everyone! Today, I’m sharing five essential tips for successful direct mail 📪 marketing for BFCM (Black Friday/Cyber Monday) this year. Let’s dive into how you can create a winning strategy and drive big revenue 💸 through direct mail in Q4.
1. Start with a Solid Strategy 🎯Your direct mail needs a media plan, just like digital ads. Begin with a clear goal and budget (e.g., $3-10K) 💰. Identify key audience segments: VIPs, past customers not subscribed to email, or those who bought during BFCM last year but haven’t opened an email recently. Platforms like PostPilot (my go-to) make organizing and executing a direct mail plan easy within Shopify 🛍️.
2. Get the Timing Right ⏰Timing is everything! Aim for your direct mail piece to arrive in mailboxes a week or two before your public BFCM sale. This builds anticipation, putting your brand top-of-mind 🧠 before the sale starts, especially for customers who already know and love 💖 your brand.
3. Nail the Messaging & Creative ✏️Keep it simple. A 4x6 postcard has limited space, so focus on your offer, timing, and a clear call-to-action like a QR code 📲. Less is more! Highlight what’s special and why they should take action early ⏳.
4. Personalize Your Message 👋Use customer names and past purchase behavior to make your message personal and relevant. A friendly “Hey [Name], our biggest sale of the year is coming up, and we want you to get early access!” can make customers feel valued ❤️.
5. Keep the Offer Consistent 🔄Don’t confuse customers with multiple promo codes for the same offer. Stick to one code, track performance on the backend, and remember all channels are working together for a seamless experience 🤝. This consistency is essential for longer campaigns like BFCM.
If you’re ready to maximize 📈 direct mail, I’m offering a free audit for brands looking to improve. Schedule a 15-minute call 📞 HERE (https://calendly.com/markmilutin/retention-audit-kick-off?month=2024-10), and I’ll create a custom roadmap to help you make the most of direct mail this season.