The Brand Marketer Podcast
Join us on the Brand Marketer podcast, where we dive into the world of Ecommerce, branding, and marketing. Each week, we bring you expert insights, case studies, and actionable tips to help you build a strong, recognizable brand and reach your target audience. From developing a brand strategy to executing effective campaigns, we cover all aspects of brand marketing. Whether you’re a marketing professional or a small business owner, tune in to learn how to unleash the full potential of your brand.
Episodes
Thursday Jul 18, 2024
How To Make Millions With Your Klaviyo Account?
Thursday Jul 18, 2024
Thursday Jul 18, 2024
Klaviyo’s analytics capabilities provide invaluable insights into your marketing performance. Regularly monitoring these metrics is crucial. Key data points include revenue attribution from Klaviyo, broken down by automation flows, email, and SMS. These insights allow you to make data-driven decisions, optimize your strategies, and ensure you’re on track to meet your business goals.
Thursday Jul 11, 2024
Q2 Recap & Projections for Q3
Thursday Jul 11, 2024
Thursday Jul 11, 2024
In this episode, I go back and talk about what happened during the 2nd quarter of 2024 and what we'll see during the 3rd quarter of this year. Why you should invest in more omni channels and how Meta support isn't as reliable as it should be.
Monday Jul 08, 2024
Amazon Prime Day 2024 and How You Should Prepare Yourself
Monday Jul 08, 2024
Monday Jul 08, 2024
Amazon just released the dates for Prime day 2024
Mark your calendars 📆 … Prime day is coming up on July 16 & 17.
Last year, Amazon generated over 12.9 billion on prime day alone, selling over 300 million products.
This prime day will be the biggest we’ve ever seen and if your running a brand this is the perfect peak opportunity to piggy back on the prime event.
Schedule a call with me HERE: https://calendly.com/markmilutin/retention-game-plan-call-clone?month=2024-07
Tuesday Jul 02, 2024
10 Reasons Why You Should Work With Bread Loaf
Tuesday Jul 02, 2024
Tuesday Jul 02, 2024
In this video, I talk about the 10 reasons why you should work with me and my agency Bread Loaf.If you think we're the right fit for you give me a call. Let's chat more about it! https://calendly.com/markmilutin/rete... = BOOK A CALL WITH ME HERE
Thursday Jun 27, 2024
Thursday Jun 27, 2024
In this, episode I talk about how I worked with Star Wars and Inkkas Shoes on licensing deals.
Friday Jun 21, 2024
What is Brand Marketer Growth and How Does it Work?
Friday Jun 21, 2024
Friday Jun 21, 2024
In this video I talk about Brand Marketer Growth and how it works. Brand Marketer Growth is a program i created to help YOU with every aspect of your business. Brand Marketer Growth program: https://www.thebrandmarketer.com/welcome
Friday Jun 14, 2024
Working With "The Profit": What it Was Like Working With Marcus Lemonis
Friday Jun 14, 2024
Friday Jun 14, 2024
How I Landed Marcus Lemonis' as a client
- Met David in Jon Loomers Facebook Advertising Group
- Started Working on Flex Watches with Travis Lubinsky
- Then landed Inkkas Shoes
- From there, we worked on over 30 brands that were launched through the show the profit or incubated at ML Creative / ML Fashion Group / ML Food Group
Who is Marcus Lemonis? He is the CEO of Camping world & RV World among other businesses.
Thursday Jun 13, 2024
How We Worked With ASH by Ashley Benson [3 Shoots in 3 days] Case Study
Thursday Jun 13, 2024
Thursday Jun 13, 2024
Book a call with me: https://calendly.com/markmilutin/rete...
Breakdown of the multi Day Shoot with Ash By Ashley Benson
In August 2023, we produced 3 shoots in 3 days.
Here is a breakdown of how we did it:
Pre Production: - Creative Direction - We put together a creative concept deck that broke down each day of the shoot. Here is a link to the creative direction deck that our team used to produce the 3-day shoot in pre-production: https://www.slideshare.net/slideshow/...
- Location Scouting - We used Gigster for location scouting and bookings Link to Gigster: https://giggster.com/
- Model Scouting - We use Newbook for model and talent scouting Link to Newbook: https://newbookmodels.com/
- Timeline - Pre-production usually takes 2-4 weeks, but with a tight timeline, we had this done in under 2 weeks.
- Props - Our Head of creative led the shoot and she uses amazon to source props for the shoot. This makes it easy to shop and order all necessary items for the shoot.
- Production Team: Creative on site to direct the shoot, I was the lead producer, photographers, videographer and hair/makeup.
Day 1: Downtown LA Loft
The Team: - 2 Talent (Male and Female) - Art Director- Producer - Hair / Makeup - Photographer - Videographer
Location: Was a fun Loft
Concept: Lifestyle Photo and Video
Day 2:The Team: - 4 Talent (1 Male and 3 Female) - Art Director- Producer - Hair / Makeup - Photographer - Videographer
Location: Weho Modern Mansion
Concept: Lifestyle Photo and Video- We shot multiple scenes from fun summer at the pool to Party glam
Day 3:The Team: - 1 Talent - Art Director- Producer - Photographer - Videographer
Location: Studio Shoot
Concept: Handshots, Flat lays, studio shots for retention and social campaigns.
Overview:
This multi-day shoot was able to produce 8 months worth of content
It provided our social team with photo and video content, our retention and website team with photography, and our paid media team with a wealth of performance marketing assets.
Monday Jun 10, 2024
Monday Jun 10, 2024
In this episode I talk about how marketers and advertisers are vulnerable when it's an election year. Prices for ads are higher and we will see higher CPMs than we ever did before.
Monday May 20, 2024
Does Your Store Need to be on TikTok Shop?
Monday May 20, 2024
Monday May 20, 2024
If you're not running tiktok shop right now, then you are missing out.
In this podcast, I'm gonna break down why my team and i are doubling down on tik tok shop.
Why is it important? Any time there is a new marketplace, there is a massive arbitrage opportunity. This is due to the lack of efficiency in the marketplace.
How does TikTok Shop work? - You connect your shopify store to tik tok using a 3rd party product feed app.
A few of these include:Ownbase, Silk, SKU IQ, and AfterShip
Similar to Meta Shop, you can build product feeds within tiktok shop that populates from your Shopify feed.
How to get new sales:
- Organic Traffic - Create organic content on tik tok that promotes and highlights your products.
- Tik tok ads - you can drive sales directly from tik tok ads to tt shop. We have found more success right now doing this than tt ads to Website conversions.
- Affiliates - Tik tok has launched a new creator affiliate network that lets you invite creators to become affiliates. From there, you can invite creators to join the program and send them samples to create content. Once the affiliates make and post content, they will make a commission off sales generated on the platform.
Platform Benefits:- right now tik tok is creating massive discounts (up to 40%) to get TT users to convert into paid shop customers.
- The affiliate program makes it easy to manage and activate with creators and influencers.
- Conversion Tracking - Keeping Everything native to the platform helps eliminate IOS tracking issues for Ads.
The Cons: - TikTok owns the customer, which means you dont get the customer's emails for retention purposes. It's pretty much like running Amazon (FBM)
- Policies - there's a lot of red tape and you need to monitor the account daily. If your customer feedback drops or if your chargeback / return rate goes up, you can be dropped from the platform.
- Payments - Tiktok pays in similar terms to amazon, which means you do not get your money until the end of the month. Depending on your return rate, they can also hold some funds in escrow.
Book a call with me and get a FREE AUDIT here: https://calendly.com/markmilutin/retention-game-plan-call-clone?month=2024-02
About The Host
Mark Milutin is the managing partner & CEO of Bread Loaf, a digital agency that specializes in retention marketing, Shopify build outs, and creative services. Mark is also the founder of Davos Digital, an e-commerce consulting & advisory firm that helps grow direct to consumer brands online. Over the years, Mark has worked with notable brands including Mercedes, Dolce & Gabbana, Toyota Motors, Monster, United Airlines, DIFF Eyewear, Inkkas Shoes, Flex Watches, Kenny Flowers, Yo Colorado, and many more.