The Brand Marketer Podcast

Hey everyone! In today’s video, I’m breaking down the five essential tips for successful direct mail marketing for BFCM (Black Friday/Cyber Monday) this year. Let’s dive into how you can create a winning strategy to drive major revenue through direct mail in Q4.
1. Start with a Solid Strategy:
📬 Top 5 Direct Mail Tips for BFCM Success
Hey everyone! Today, I’m sharing five essential tips for successful direct mail 📪 marketing for BFCM (Black Friday/Cyber Monday) this year. Let’s dive into how you can create a winning strategy and drive big revenue 💸 through direct mail in Q4.
1. Start with a Solid Strategy 🎯Your direct mail needs a media plan, just like digital ads. Begin with a clear goal and budget (e.g., $3-10K) 💰. Identify key audience segments: VIPs, past customers not subscribed to email, or those who bought during BFCM last year but haven’t opened an email recently. Platforms like PostPilot (my go-to) make organizing and executing a direct mail plan easy within Shopify 🛍️.
2. Get the Timing Right ⏰Timing is everything! Aim for your direct mail piece to arrive in mailboxes a week or two before your public BFCM sale. This builds anticipation, putting your brand top-of-mind 🧠 before the sale starts, especially for customers who already know and love 💖 your brand.
3. Nail the Messaging & Creative ✏️Keep it simple. A 4x6 postcard has limited space, so focus on your offer, timing, and a clear call-to-action like a QR code 📲. Less is more! Highlight what’s special and why they should take action early ⏳.
4. Personalize Your Message 👋Use customer names and past purchase behavior to make your message personal and relevant. A friendly “Hey [Name], our biggest sale of the year is coming up, and we want you to get early access!” can make customers feel valued ❤️.
5. Keep the Offer Consistent 🔄Don’t confuse customers with multiple promo codes for the same offer. Stick to one code, track performance on the backend, and remember all channels are working together for a seamless experience 🤝. This consistency is essential for longer campaigns like BFCM.
If you’re ready to maximize 📈 direct mail, I’m offering a free audit for brands looking to improve. Schedule a 15-minute call 📞 HERE (https://calendly.com/markmilutin/retention-audit-kick-off?month=2024-10), and I’ll create a custom roadmap to help you make the most of direct mail this season.

Hey, what's up, guys! It's Mark. Today, I'm breaking down the top four retention channels that will keep your customers coming back again and again. 🔄 These are the exact strategies I’ve spent the last 9 years mastering with my clients.
We’re talking email marketing (still the highest ROI activity), SMS, push notifications, and even direct mail. 📧📱 I’ll walk you through how to use them, the tech behind it, and why these are a must for scaling your eCommerce business in 2024.
If you want to crush it this Q4, this is for you. Let’s dive in!

Hey guys, want to make more money with Klaviyo in 2024? It all starts with fixing your email deliverability, and I’ve got 7 steps to show you how.
Step 1: Focus on list management. Most Klaviyo users don't properly manage their lists. You need someone consistently reviewing your list to keep engagement high without hurting deliverability.
Step 2: Scrub your list regularly—2 to 4 times a year. Use tools like Emailable to clean dead emails, spam traps, and inactive subscribers that drag your performance down.
Step 3: Set up a sunset flow to remove disengaged contacts after 90-120 days. Offer them a chance to re-engage or say goodbye—it’ll keep your list healthy and improve performance.
Step 4: Monitor your DNS and domain performance monthly. Tools like MX Toolbox and Google Postmaster can help ensure your domain's in good standing.
Step 5: Track your core KPIs—open rates, bounce rates, spam rates. Regular analysis ensures you’re always optimizing for deliverability.
Step 6: Run email deliverability tests with tools like Litmus to avoid ending up in spam.
Step 7: Send weekly campaigns with relevant content. Keep your list engaged and treat it like a media company, offering value beyond just "buy my stuff."
Want help? My team offers a free audit to get your Klaviyo email game on point. Click the link (https://calendly.com/markmilutin/retention-audit-kick-off?month=2024-10) and let's make 2024 your best year yet! ✌️

Here are my top 5 tips to creating images based emails that convert 
1. Make every image clickable 
2. Add alt text to each image 
3. Dont make it too long 
4.  Eliminate as many small images in the footer as possible  
5.  Compress / export images and Gifs built in Photoshop and Figma. 

FREE Audit Video Link: https://www.youtube.com/watch?v=dhTO1kw8ABw&t=6s
Schedule a Call with me: https://calendly.com/markmilutin/retention-audit-kick-off?month=2024-08
Join us for a recap of Amazon Prime Day 2024, one of the biggest shopping events of the year! From record-breaking sales of $16.8 billion to surprise best-sellers and a strong focus on small businesses, we break down all the key moments. Discover how Amazon met customer expectations, navigated logistics, and impacted online shopping trends. We also look ahead at the future of retail in a competitive landscape. Don't miss out on this insightful analysis of Prime Day's success!

In this conversation, I chat with Neal from Tapcart about our journeys in e-commerce. Neal shares his experiences working with Shopify merchants, emphasizing the motivation he gets from helping brands grow. He talks about his role at Tapcart, focusing on customer retention and enhancing user experiences.
We discuss how both of us started in the industry, with Neal launching a brand on Shopify and me starting a wine business out of college. Despite the challenges, these experiences fueled our passion for D2C businesses. Neal's insights into the evolving e-commerce landscape and the importance of small tech and agency partners resonate with my own experiences at Bread Loaf.
I also highlight how Tapcart has become an integral part of our retention strategy, alongside email, SMS, and direct mail. This conversation showcases our shared commitment to driving innovation and growth for our clients in the e-commerce space.

Hey everyone! Today, I’m super excited to unbox one of my favorite brands, LMNT. 
In this video, I’ll walk you through the unboxing of a recent purchase. The packaging is sleek and high-end, which immediately shows their commitment to quality.
LMNT has been a game-changer for me, especially during my spearfishing trips. I used to get seasick a lot because I was dehydrated, even though I was drinking water all day. Adding LMNT to my water has made a huge difference, helping me stay hydrated and enjoy my dives without feeling sick.
I’m a big fan of their watermelon salt and mango chili flavors, and I’m looking forward to trying out some margaritas with them! I hope you enjoy the unboxing, and I can’t wait to share more about why I love LMNT. Stay salty, and see you in the next video!

Klaviyo’s analytics capabilities provide invaluable insights into your marketing performance. Regularly monitoring these metrics is crucial. Key data points include revenue attribution from Klaviyo, broken down by automation flows, email, and SMS. These insights allow you to make data-driven decisions, optimize your strategies, and ensure you’re on track to meet your business goals. 

In this episode, I go back and talk about what happened during the 2nd quarter of 2024 and what we'll see during the 3rd quarter of this year. Why you should invest in more omni channels and how Meta support isn't as reliable as it should be.

Amazon just released the dates for Prime day 2024
Mark your calendars 📆 … Prime day is coming up on July 16 & 17.
Last year, Amazon generated over 12.9 billion on prime day alone, selling over 300 million products.
This prime day will be the biggest we’ve ever seen and if your running a brand this is the perfect peak opportunity to piggy back on the prime event.
Schedule a call with me HERE: https://calendly.com/markmilutin/retention-game-plan-call-clone?month=2024-07