The Brand Marketer Podcast
Join us on the Brand Marketer podcast, where we dive into the world of Ecommerce, branding, and marketing. Each week, we bring you expert insights, case studies, and actionable tips to help you build a strong, recognizable brand and reach your target audience. From developing a brand strategy to executing effective campaigns, we cover all aspects of brand marketing. Whether you’re a marketing professional or a small business owner, tune in to learn how to unleash the full potential of your brand.
Episodes

Monday May 20, 2024
Does Your Store Need to be on TikTok Shop?
Monday May 20, 2024
Monday May 20, 2024
If you're not running tiktok shop right now, then you are missing out.
In this podcast, I'm gonna break down why my team and i are doubling down on tik tok shop.
Why is it important? Any time there is a new marketplace, there is a massive arbitrage opportunity. This is due to the lack of efficiency in the marketplace.
How does TikTok Shop work? - You connect your shopify store to tik tok using a 3rd party product feed app.
A few of these include:Ownbase, Silk, SKU IQ, and AfterShip
Similar to Meta Shop, you can build product feeds within tiktok shop that populates from your Shopify feed.
How to get new sales:
- Organic Traffic - Create organic content on tik tok that promotes and highlights your products.
- Tik tok ads - you can drive sales directly from tik tok ads to tt shop. We have found more success right now doing this than tt ads to Website conversions.
- Affiliates - Tik tok has launched a new creator affiliate network that lets you invite creators to become affiliates. From there, you can invite creators to join the program and send them samples to create content. Once the affiliates make and post content, they will make a commission off sales generated on the platform.
Platform Benefits:- right now tik tok is creating massive discounts (up to 40%) to get TT users to convert into paid shop customers.
- The affiliate program makes it easy to manage and activate with creators and influencers.
- Conversion Tracking - Keeping Everything native to the platform helps eliminate IOS tracking issues for Ads.
The Cons: - TikTok owns the customer, which means you dont get the customer's emails for retention purposes. It's pretty much like running Amazon (FBM)
- Policies - there's a lot of red tape and you need to monitor the account daily. If your customer feedback drops or if your chargeback / return rate goes up, you can be dropped from the platform.
- Payments - Tiktok pays in similar terms to amazon, which means you do not get your money until the end of the month. Depending on your return rate, they can also hold some funds in escrow.
Book a call with me and get a FREE AUDIT here: https://calendly.com/markmilutin/retention-game-plan-call-clone?month=2024-02

Monday May 06, 2024
7 Key Takeaways From Triple Whales Blue Whale Mastermind Event
Monday May 06, 2024
Monday May 06, 2024
In this podcast I talk about the Triple Whales Blue Whale Mastermind event and the 7 key takeaways I learned that you need to implement right now!

Friday Apr 26, 2024
The Bread Loaf Planning Process
Friday Apr 26, 2024
Friday Apr 26, 2024
In this video I talk about how me and my team here at Bread Loaf schedule and plan out campaigns for brands in a simple manner.

Friday Apr 05, 2024
Friday Apr 05, 2024
Check out YoColorado: https://yocolorado.com/ Brad Miller: https://www.linkedin.com/in/brad-miller-b7621414/

Thursday Mar 28, 2024
How We Onboard New Clients
Thursday Mar 28, 2024
Thursday Mar 28, 2024
👉 My Agency I Bread Loaf: https://www.webakebread.com/👉 Retention Division I Retention Labs: https://www.retention-lab.com/ 👉 My Mastermind I Brand Marketer: https://www.thebrandmarketer.com/ Connect with me on socials: Twitter: https://twitter.com/MarkMilutin Facebook: https://www.facebook.com/Mark.A.Milutin Instagram: https://www.instagram.com/mmilutin/ Linkedin: https://www.linkedin.com/in/markmilutin/

Thursday Mar 21, 2024
Gmail & Yahoo Email Marketing Updates for 2024
Thursday Mar 21, 2024
Thursday Mar 21, 2024
👉 My Agency I Bread Loaf: https://www.webakebread.com/
👉 Retention Division I Retention Labs: https://www.retention-lab.com/
👉 My Mastermind I Brand Marketer: https://www.thebrandmarketer.com/
Connect with me on socials:
Twitter: https://twitter.com/MarkMilutin
Facebook: https://www.facebook.com/Mark.A.Milutin
Instagram: https://www.instagram.com/mmilutin/
Linkedin: https://www.linkedin.com/in/markmilutin/
![We built an e-commerce site for Alaska Airlines [Shopify Case Study]](https://pbcdn1.podbean.com/imglogo/image-logo/13671889/logo_podcast_54vqe7_300x300.jpg)
Monday Mar 18, 2024
We built an e-commerce site for Alaska Airlines [Shopify Case Study]
Monday Mar 18, 2024
Monday Mar 18, 2024
👉 My Agency I Bread Loaf: https://www.webakebread.com/
👉 Retention Division I Retention Labs: https://www.retention-lab.com/
👉 My Mastermind I Brand Marketer: https://www.thebrandmarketer.com/
Connect with me on socials:
Twitter: / markmilutin
Facebook: / mark.a.milutin
Instagram: / mmilutin
Linkedin: / markmilutin

Wednesday Feb 21, 2024
Why Every Creative Professional Needs to go to Burning Man
Wednesday Feb 21, 2024
Wednesday Feb 21, 2024
From towering art installations to mesmerizing fire performances, Burning Man is a celebration of human creativity in its purest form. Witness the birth of intricate sculptures, the pulsating rhythms of live music, and the kaleidoscope of costumes!👉 My Agency I Bread Loaf: https://www.webakebread.com/
👉 Retention Division I Retention Labs: https://www.retention-lab.com/
👉 My Mastermind I Brand Marketer: https://www.thebrandmarketer.com/Connect with me on socials:
Twitter: / markmilutin
Facebook: / mark.a.milutin
Insta: / mmilutin
Linkedin: / markmilutin

Thursday Feb 08, 2024
The TOP Klaviyo Email Automation Flows
Thursday Feb 08, 2024
Thursday Feb 08, 2024
Book a call with me and get a FREE Audit HERE: https://calendly.com/markmilutin/retention-game-plan-call-clone?month=2024-02👉 My Agency I Bread Loaf: https://www.webakebread.com/
👉 Retention Division I Retention Labs: https://www.retention-lab.com/
👉 My Mastermind I Brand Marketer: https://www.thebrandmarketer.com/Connect with me on socials:
Twitter: / markmilutin
Facebook: / mark.a.milutin
Insta: / mmilutin
Linkedin: / markmilutin

Monday Dec 18, 2023
The Cold Hard Truth About Building Brands in a TABOO MARKET - Preston Hamby
Monday Dec 18, 2023
Monday Dec 18, 2023
Show Notes:
Linkedin: / preston-hamby
Shopify / E-commerce Brands - If you would like my team and me to run your retention marketing (Email, SMS, PUSH), let's get you started with a free Brand Retention Audit HERE: 👉https://breadloaf.typeform.com/to/rot...
Or if you are interested in working with me more closely, Apply to work with me HERE: 👉https://calendly.com/markmilutin/rete...
👉 My Agency I Bread Loaf: https://www.webakebread.com/
👉 Retention Division I Retention Labs: https://www.retention-lab.com/homepage
👉 My Mastermind I Brand Marketer: https://www.thebrandmarketer.com/welcome
Connect with me on socials:
Instagram: / mmilutin
Twitter: / markmilutin
Facebook: / mark.a.milutin
Linkedin: / markmilutin

About The Host
Mark Milutin is the managing partner & CEO of Bread Loaf, a digital agency that specializes in retention marketing, Shopify build outs, and creative services. Mark is also the founder of Davos Digital, an e-commerce consulting & advisory firm that helps grow direct to consumer brands online. Over the years, Mark has worked with notable brands including Mercedes, Dolce & Gabbana, Toyota Motors, Monster, United Airlines, DIFF Eyewear, Inkkas Shoes, Flex Watches, Kenny Flowers, Yo Colorado, and many more.