The Brand Marketer Podcast

In this video, I talk about the 10 reasons why you should work with me and my agency Bread Loaf.If you think we're the right fit for you give me a call. Let's chat more about it! https://calendly.com/markmilutin/rete... = BOOK A CALL WITH ME HERE

In this, episode I talk about how I worked with Star Wars and Inkkas Shoes on licensing deals.

In this video I talk about Brand Marketer Growth and how it works. Brand Marketer Growth is a program i created to help YOU with every aspect of your business. Brand Marketer Growth program: https://www.thebrandmarketer.com/welcome

How I Landed Marcus Lemonis' as a client 
- Met David in Jon Loomers Facebook Advertising Group
- Started Working on Flex Watches with Travis Lubinsky 
- Then landed Inkkas Shoes 
- From there, we worked on over 30 brands that were launched through the show the profit or incubated at ML Creative / ML Fashion Group / ML Food Group 
Who is Marcus Lemonis? He is the CEO of Camping world & RV World among other businesses.

Book a call with me: https://calendly.com/markmilutin/rete...
Breakdown of the multi Day Shoot with Ash By Ashley Benson 
In August 2023, we produced 3 shoots in 3 days.  
Here is a breakdown of how we did it: 
Pre Production: - Creative Direction - We put together a creative concept deck that broke down each day of the shoot.  Here is a link to the creative direction deck that our team used to produce the 3-day shoot in pre-production: https://www.slideshare.net/slideshow/...
- Location Scouting - We used Gigster for location scouting and bookings Link to Gigster: https://giggster.com/
- Model Scouting - We use Newbook for model and talent scouting Link to Newbook: https://newbookmodels.com/
- Timeline - Pre-production usually takes 2-4 weeks, but with a tight timeline, we had this done in under 2 weeks.  
- Props - Our Head of creative led the shoot and she uses amazon to source props for the shoot.  This makes it easy to shop and order all necessary items for the shoot.  
- Production Team:  Creative on site to direct the shoot, I was the lead producer, photographers, videographer and hair/makeup.
Day 1: Downtown LA Loft 
The Team: - 2 Talent (Male and Female) - Art Director- Producer - Hair / Makeup - Photographer - Videographer 
Location: Was a fun Loft 
Concept: Lifestyle Photo and Video 
Day 2:The Team: - 4 Talent (1 Male and 3 Female) - Art Director- Producer - Hair / Makeup - Photographer - Videographer 
Location: Weho Modern Mansion 
Concept: Lifestyle Photo and Video- We shot multiple scenes from fun summer at the pool to Party glam 
Day 3:The Team: - 1 Talent - Art Director- Producer - Photographer - Videographer 
Location: Studio Shoot 
Concept: Handshots, Flat lays, studio shots for retention and social campaigns.  
Overview: 
This multi-day shoot was able to produce 8 months worth of content 
It provided our social team with photo and video content, our retention and website team with photography, and our paid media team with a wealth of performance marketing assets.

In this episode I talk about how marketers and advertisers are vulnerable when it's an election year. Prices for ads are higher and we will see higher CPMs than we ever did before.

If you're not running tiktok shop right now, then you are missing out.  
In this podcast, I'm gonna break down why my team and i are doubling down on tik tok shop. 
Why is it important? Any time there is a new marketplace, there is a massive arbitrage opportunity.  This is due to the lack of efficiency in the marketplace.  
How does TikTok Shop work? - You connect your shopify store to tik tok using a 3rd party product feed app.  
A few of these include:Ownbase, Silk, SKU IQ, and AfterShip
Similar to Meta Shop, you can build product feeds within tiktok shop that populates from your Shopify feed.
How to get new sales:
- Organic Traffic - Create organic content on tik tok that promotes and highlights your products.  
- Tik tok ads - you can drive sales directly from tik tok ads to tt shop.  We have found more success right now doing this than tt ads to Website conversions.  
- Affiliates - Tik tok has launched a new creator affiliate network that lets you invite creators to become affiliates.  From there, you can invite creators to join the program and send them samples to create content.  Once the affiliates make and post content, they will make a commission off sales generated on the platform.  
Platform Benefits:- right now tik tok is creating massive discounts (up to 40%) to get TT users to convert into paid shop customers.  
- The affiliate program makes it easy to manage and activate with creators and influencers. 
- Conversion Tracking - Keeping Everything native to the platform helps eliminate IOS tracking issues for Ads. 
The Cons: - TikTok owns the customer, which means you dont get the customer's emails for retention purposes.  It's pretty much like running Amazon (FBM) 
- Policies - there's a lot of red tape and you need to monitor the account daily.  If your customer feedback drops or if your chargeback / return rate goes up, you can be dropped from the platform. 
- Payments - Tiktok pays in similar terms to amazon, which means you do not get your money until the end of the month.  Depending on your return rate, they can also hold some funds in escrow.
Book a call with me and get a FREE AUDIT here: https://calendly.com/markmilutin/retention-game-plan-call-clone?month=2024-02

In this podcast I talk about the Triple Whales Blue Whale Mastermind event and the 7 key takeaways I learned that you need to implement right now!

In this video I talk about how me and my team here at Bread Loaf schedule and plan out campaigns for brands in a simple manner.

Check out YoColorado: https://yocolorado.com/ Brad Miller: https://www.linkedin.com/in/brad-miller-b7621414/