How We Worked With ASH by Ashley Benson [3 Shoots in 3 days] Case Study

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Breakdown of the multi Day Shoot with Ash By Ashley Benson 

In August 2023, we produced 3 shoots in 3 days.  

Here is a breakdown of how we did it: 

Pre Production: 
- Creative Direction - We put together a creative concept deck that broke down each day of the shoot.  Here is a link to the creative direction deck that our team used to produce the 3-day shoot in pre-production: https://www.slideshare.net/slideshow/...

- Location Scouting - We used Gigster for location scouting and bookings 
Link to Gigster: https://giggster.com/

- Model Scouting - We use Newbook for model and talent scouting 
Link to Newbook: https://newbookmodels.com/

- Timeline - Pre-production usually takes 2-4 weeks, but with a tight timeline, we had this done in under 2 weeks.  

- Props - Our Head of creative led the shoot and she uses amazon to source props for the shoot.  This makes it easy to shop and order all necessary items for the shoot.  

- Production Team:  Creative on site to direct the shoot, I was the lead producer, photographers, videographer and hair/makeup.

Day 1: Downtown LA Loft 

The Team: 
- 2 Talent (Male and Female) 
- Art Director
- Producer 
- Hair / Makeup 
- Photographer 
- Videographer 

Location: Was a fun Loft 

Concept: Lifestyle Photo and Video 

Day 2:
The Team: 
- 4 Talent (1 Male and 3 Female) 
- Art Director
- Producer 
- Hair / Makeup 
- Photographer 
- Videographer 

Location: Weho Modern Mansion 

Concept: Lifestyle Photo and Video
- We shot multiple scenes from fun summer at the pool to Party glam 

Day 3:
The Team: 
- 1 Talent 
- Art Director
- Producer 
- Photographer 
- Videographer 

Location: Studio Shoot 

Concept: Handshots, Flat lays, studio shots for retention and social campaigns.  

Overview: 

This multi-day shoot was able to produce 8 months worth of content 

It provided our social team with photo and video content, our retention and website team with photography, and our paid media team with a wealth of performance marketing assets.